Facebook PPC Ads

  • Audit of existing Facebook ads (if any)
  • Setup call tracking. Add script to website to track all calls generated from FB ads (if needed)
  • Analyze & understand what the clients target demographic is before start of campaign
  • Research and Identify competitors and see what type of ads they are running
  • Optimize PPC landing page to get the best results
  • Keyword Discovery and Selection
  • A/B ad testing over time to make sure ad gets the best CTR/response
  • Weekly or bi-weekly reporting

$250 setup fee for each PPC account and then $300 per month flat rate (unless budget is $4K+), then it is 10% of the total ad budget.

Google AdWords PPC

  • Audit of existing AdWords ads (if any)
  • Setup call tracking. Add script to website to track all calls generated from FB ads (if needed)
  • Analyze & understand what the clients target demographic is before start of campaign. Pick 1 or 2 services the client wants to advertise and stick with promoting those.
  • Research and Identify competitors and see what type of ads they are running
  • Setting up and Adjusting the Maximum Bid for the Adgroups
  • Bidding analysis and management down to the keyword level and reducing CPC
  • Optimize PPC landing page to get the best results
  • Reducing client’s monthly spend by removing irrelevant keywords from the search query keywords, a continuous process of adding/removing positive and negative keywords.
  • Keyword Discovery and Selection
  • A/B ad testing over time to make sure ad gets the best CTR/response
  • Weekly or bi-weekly reporting

$250 setup fee for each PPC account and then $300 per month flat rate (unless budget is $4K+), then it is 10% of the total ad budget.

$150 setup fee if they want to enable ReTargeting + allot 10% of total ad budget towards retargeting.